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Theming

Make every waitlist feel like yours. No CSS required.

Go to your dashboard, open a waitlist, and click the Design tab. Changes save instantly and take effect everywhere the waitlist is rendered — hosted page, embed widget, and iframe — within 60 seconds (edge cache).

Three colors control the entire appearance:

• Primary — button background, accent underlines, focus ring. Pick your brand color here.
• Background — the page and card background. Use #ffffff for light mode, #0b0f17 for a dark vibe, or a tinted color for personality.
• Text — headings and body text. Pick a color with enough contrast against the background (aim for WCAG AA — 4.5:1 for body, 3:1 for large text).

Every color is a 6-digit hex value (e.g. #4f46e5). The dashboard has a color picker plus a hex input, so you can paste brand colors directly.

Three options, chosen for speed — all system fonts, zero network requests:

• System — -apple-system, system-ui, sans-serif. Native feel on every device. Best default for most waitlists.
• Serif — Georgia, "Times New Roman", serif. Editorial, magazine-like, higher perceived authority. Good for writing-heavy products and newsletters.
• Mono — "SF Mono", Menlo, Consolas, monospace. Terminal-ish, dev-tool vibe. Great for dev-focused products and AI tooling.

Custom Google Fonts aren't supported — they'd slow down every embed. If you want a specific brand font, consider embedding with an iframe and styling the parent page around it.

One setting for the whole page:

• Sharp — 4px corners. Utility, technical, precise.
• Soft — 12px corners. Modern SaaS default. Recommended.
• Round — 24px corners. Friendly, consumer, approachable.

Pro tier unlocks two more image fields:

• Logo URL — shown above the title at ~80px wide. Use your brand mark. PNG with transparent background works best.
• Hero image URL — full-width image above the logo. Product shot, launch teaser, illustration.

Both are URL-based — host the image wherever you want (Cloudflare Images, S3, your CDN, imgur), and paste the URL. We don't host images.

Every signup captures an email. You can optionally add:

• Name — free text, up to 100 chars. On by default.
• Company — free text, up to 100 chars. Off by default.
• Twitter handle — text, leading @ is stripped, up to 50 chars. Off by default.

Every field is optional for the signup. Don't over-ask — each extra field reduces conversion. Only enable what you'll actually use at launch.

Title is the big headline at the top of the page. Keep it under 8 words. Lead with the benefit, not the product name.

Description is the subtitle under the title, up to 500 characters. One or two sentences. Answer "what am I signing up for?" and "what do I get?"

Examples that convert:

• Good: "Launch your SaaS in a weekend" / "The zero-config backend for indie founders. Early access starts next month."
• Bad: "Acme Platform — coming soon" / "We're building something big. Stay tuned."

Free tier shows a small "Powered by WaitForge" footer link at the bottom of hosted pages and embed widgets. Pro tier removes it. Everything else — theme, fields, referrals, API — is identical on both tiers.

From the Design tab, click Preview ↗ to open the hosted page in a new tab. Save first, then preview — the hosted page has a 60-second edge cache, so changes may take up to a minute to show up. Hard-reload (Cmd-Shift-R / Ctrl-Shift-R) to bypass the browser cache.